ODx Innovations
Brand Identity, Marketing Collateral & Digital Design

ODx are a medical technology company based in Inverness. With the global rise of antimicrobial resistance, ODx are relentlessly focused on transforming the speed at which antibiotic sensitivity tests are performed on patients with Urinary Tract Infections. They aim to bring this groundbreaking microbiological technology to patients so that diagnosis and treatment can be delivered on the day that counts. Using the three basic bacterial shapes, circular, rod and spiral, a bespoke logo and supporting patterns were created. A modern colour palette and treated photography then helped build a cohesive brand identity that was extended out to print, marketing and digital website touch points.