Pinkster Gin
Brand Identity, Packaging & Marketing Collateral

Pinkster came about when founder Stephen realised wine and beer no longer agreed with him. A keen maker of liqueurs and other concoctions, he turned his attention to gin and started experimenting at home. He wasn’t intentionally creating a pink drink, it’s just that after working his way through an entire fruit bowl, raspberry delivered the best flavour. ‘If Chanel did Gin’ was the simple brief that gave Nevis inspiration to create the stylish and contemporary brand identity. A simple silver and pink two tone colour palette, wild raspberry and paisley patterns were developed to create a striking and memorable design look and feel. The ‘Agreeably British Gin’ strapline was created to underpin the provenance and quality of the gin.