Shortbread House of Edinburgh
Brand, Packaging and Exhibition Design

Shortbread House of Edinburgh approached us because their brand and packaging were looking a bit tired, lacked clarity and consumer awareness needed to be improved. The outdated packaging was concealing the great product beneath it!

A full identity system was created covering branding, print and packaging to signage and exhibition displays. Our modern re-design now appeals to a younger, more discerning target audience, whilst not isolating the existing loyal customer base. ‘Shortbread without Shortcuts’ was created to demonstrate the care, consideration and attention to detail that goes into every piece of shortbread.